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Friday, February 13, 2009

Conservation & Social Media

Can social media be used to raise awareness around a conservation issue?

Let's go one step further

Can it raise awareness AND inspire stewardship?

Well, I'm about to find out. And I'm hoping you'll stick around to find out with me.

ECHO's Voices For the Lake project which I manage just completed setting up what I am calling our "social media empire" online this week. You can find us on Facebook, on YouTube, on our website and on this blog. It's the foundation for an ambitious project that is using the stories of folks who live around the Lake Champlain Basin in VT and NY to answer those two questions above. Social networking will be the tools we use to share these stories and create some buzz about the health of Lake Champlain.

What can you expect from this blog?

Well, I'm finding this project fascinating in a number of different ways...the social media concept itself, the act of asking people how they feel about Lake Champlain, the issues surronding the health of the Lake, the overwhelming number of Web 2.0 tools out there, the communities & groups involved in being stewards of the Lake...

I could keep going on and on and on. And apparently, I now have an outlet to do just that. My team and I have been working on th
is project for only a few months but we've had so many great discussions & challenges with this that I am relieved to have a place to unload, share and hopefully receive some feedback about the project.

Looking forward to splicing into the blogsphere!

Good stuff...
Voices For the Lake Manager

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